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Day 15 — Pricing Power: The Ultimate Test of Brand Strength

The Strategic Lens

27th October 2026

The Latest

Day 14 – The Hidden Power of Category Perception (Why You Must Choose Your “Playing Field”)

26th October 2026
Day 13 — Understanding Competition The Right Way

25th October 2026
Day 12 — How To Write A Winning Positioning Statement (With Examples)

24th October 2026
Day 11 — Needs vs Wants vs Aspirations

23rd October 2026
Day 10 — How Brands Build Desire

22nd October 2026
Day 9 — The 4Ps Reinvented For Digital-first Marketing

21st October 2026

Day 8 — Fundamentals Of Consumer Behaviour

The Strategic Lens

·

20th October 2026
Day 7 — The Psychology Of Choice

The Strategic Lens

·

19th October 2026
Day 6 — Positioning: Crafting Mental Availability

The Strategic Lens

·

18th October 2026
Day 5 — Targeting: Picking The Right Battles

The Strategic Lens

·

17th October 2026

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